It started with a five o'clock shadow during home brew sessions of craft beer in the basement of our print studio in 2014. As a budding entrepreneur, and having little to no time to maintain a proper grooming regimen, my appearance began to morph into that of the typical brewer: work boots, ball cap and a dry, nappy beard with a few grey hairs in it.

Several years later, and as entrepreneurship began to pay a bill or two, I made the conscious decision to take back control of my beard's appearance and health and sought out the advice of a friend in the skin care industry. Through many conversations, tips and brainstorming sessions, Craft Beard Company™ was born.

CBCo is a culmination of my love for good beer and fine spirits, and the need for men of color to be represented well from the brewery to the board room. Our all-natural, non-toxic, non-carcinogenic products are hand crafted and packaged, much like your favorite craft beer, and are perfectly scented to exude class and refinement. We are committed to our mission of developing new products and services that meet the needs of the authentic male and his quest for grooming excellence. It is with great pride and pleasure that we invite you to join us as we explore the Beards, Beer and Bourbon Lifestyle. Cheers!




Mike Potter - CEO